What's a crucial aspect any local business can miss with their internet marketing? The answer is simple: They haven't ensured their Google Business Profile listing (formally Google My Business) is complete and accurate.

Honestly, we get it: It doesn't sound critical, does it? And yet it's a fundamental aspect of how your cemetery/funeral home is portrayed on Google. Google owns 90 percent of the market share in search and is by far the biggest player in PPC advertising. That’s an important aspect for your business.

In today's competitive environment, you need to be very clear about what services you offer, the fact that you're open 24/7 for immediate needs, and so on: Your Google Business Profile listing covers all that information and helps you stand out amongst your competitors.